Furman Roth Wins Big in National Higher Education Ad Award Competitions

Furman Roth has won several advertising awards from two renowned national educational marketing competitions, including two 1st place Gold wins from the Higher Education Advertising Awards and 2nd place Silver awards from both The Higher Education Advertising awards and from The Collegiate Advertising Awards, in categories including print, out-of-home, social media campaigns (including Facebook and Instagram), student viewbooks and collateral. These 1st and 2nd place awards were won from a pool of over 2,250 entries from hundreds of agencies throughout the country.

“These wins are a reflection of the great work our creative department is doing,” said Ernie Roth, President of Furman Roth.  “Our broad experience in higher education has really helped us take our work to a new level.”

“Working with so many prestigious colleges and universities has really helped us become immersed in the category and the higher ed marketing environment, and has ultimately helped us do better work for our clients,” added Creative Director Jake Rabinowitz. “It takes breakthrough thinking to stand out amongst these major schools and universities in today’s marketing environment, which has become extraordinarily competitive.”

ABOUT THE AWARDS
The Educational Advertising Awards, of which this was their 32nd annual competition, honors exceptional and innovative creativity in education advertising and communications. The finalists and winners are determined by industry peers and the editors of The Higher Education Marketing Report.

The Collegiate Advertising Awards, that accepted more than 900 entries from schools across the United States, “honors excellence in marketing and advertising specific to the field of Higher Education.”

Furman Roth takes home a New Jersey Award!

“Are you feelin’ Jersey?” That was the question posed at this year’s New Jersey Awards dinner. A rousing evening filled with vendors, media agencies and marketers of all kinds, all coming together to celebrate stellar advertising - from digital to collateral. This year the event was replete with the usual inspiring portfolio of creative samples from agencies far and wide.

This first half of the evening was a cocktail hour, during which the crowd walked the room, taking in the creative samples while mingling, sipping Chardonnay and eating smoked salmon, artichokes and some very sweet cherry tomatoes (surprisingly good for this early in the summer – but hey, Jersey tomatas’ are Jersey tomatas’).

Then, after a while, we sat for dinner and enjoyed the main event: the awards. This year, each category was introduced with video snippets: Two Mafioso types sitting in a Trattoria sipping espresso and reading the newspaper while cracking-wise about the upcoming category. It was very Sopranos, very Jersey, very à propos (pardon my French).

We sat and enjoyed a lovely dinner while receiving (drumroll please) our very own award for our print campaign for The Weizmann Institute of Science. Our lifestyle TV commercial, “Weekend Getaway” for Cohen’s Fashion Optical was also an honorable mention, losing out only to the Best in Show. All in all, a successful night for Furman Roth, and a fun night for everyone involved. Check out the award-winning creative right here.