“Are you feelin’ Jersey?” That was the question posed at this year’s New Jersey Awards dinner. A rousing evening filled with vendors, media agencies and marketers of all kinds, all coming together to celebrate stellar advertising - from digital to collateral. This year the event was replete with the usual inspiring portfolio of creative samples from agencies far and wide.
This first half of the evening was a cocktail hour, during which the crowd walked the room, taking in the creative samples while mingling, sipping Chardonnay and eating smoked salmon, artichokes and some very sweet cherry tomatoes (surprisingly good for this early in the summer – but hey, Jersey tomatas’ are Jersey tomatas’).
Then, after a while, we sat for dinner and enjoyed the main event: the awards. This year, each category was introduced with video snippets: Two Mafioso types sitting in a Trattoria sipping espresso and reading the newspaper while cracking-wise about the upcoming category. It was very Sopranos, very Jersey, very à propos (pardon my French).
We sat and enjoyed a lovely dinner while receiving (drumroll please) our very own award for our print campaign for The Weizmann Institute of Science. Our lifestyle TV commercial, “Weekend Getaway” for Cohen’s Fashion Optical was also an honorable mention, losing out only to the Best in Show. All in all, a successful night for Furman Roth, and a fun night for everyone involved. Check out the award-winning creative right here.