New York, N.Y. (January 5, 2017) – Ernie Roth, President and CEO of Furman Roth Advertising, has announced new creative leadership at the agency, with the promotion of current Creative Supervisor Jake Rabinowitz to the position of Creative Director.
Rabinowitz joined Furman Roth in 2013 and brought a strong combination of creative management experience and executional skills. Since then, he has put his mark on many of the agency’s client brands including B&H Photo & Video, New York Methodist Hospital, Nassau Community College, Windham Mountain Resort, The American Committee for the Weizmann Institute of Science and Golden Blossom Honey.
“We’re very excited to put Jake at the helm of our creative department,” said Roth. “We’ve always been a strong media agency, but we’re also an idea agency – and Jake is a proven ‘ideas guy.’ We’re also particularly eager to tap into his experience in the digital, mobile, and content space. Jake’s leadership will enable us to expand upon our history of growing brands in innovative ways, to better serve our clients.”
Rabinowitz started his career in web content design and production. He was on the forefront of influencer marketing, working and building brands with some of the first social titans like @thefatjewish before moving on to head up marketing for a pre-PokemanGo augmented reality startup. Now, after three years in the Furman Roth creative department, he’s prepared to take the agency in a new creative direction
“Furman Roth has a rich history of turning brands into household names,” said Rabinowitz. “Krazy Glue, Mapquest, B&H… these brands are more than household names, they’re part of our culture – and Furman Roth was instrumental in the development of these brands. I’m looking forward to building on that history, combining it with my vision and creating culturally pervasive brand stories to help our clients thrive.”