Through a series of focus groups and discovery sessions there was one outstanding fact we learned about the Nassau Community College student body: They are their own decision-makers. Our research demonstrated a broad culture of independence among the students, and a desire to empower themselves and chart their own courses.
We took this idea and built a campaign around the idea of empowerment: the power to improve their future, advance their careers and determine their own schedule – all through the means of a high quality education at an affordable price.
The tagline, “Stay close. Go far.” summarizes the key benefits of the school.
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