The Mobile World Students Live In

Millennials saw the rise of digital mobile communication and for a while everyone wanted the smallest pocket sized phone that did all the basics and didn't take up too much space. Around the year 1998 (it's debatable but exact year isn't really relevant), Gen Z was born. By the time they hit junior high, mobile phones had changed a lot. Now they've emerged on college campuses and as young contributors to the work force, and the world within their phones sometimes makes their parents and other wonder if they're shallow or simply running on autopilot. But turns out, we were so wrong. 

Brain Storage In The Palm of Your Hand

One big thing that's changed about mobile phones is the screen size. The little flip phones of millennial college students have been exchanged for larger screens and stylus pens. This means we can interact with our mobile devices in a lot more ways. We can write, scribble, draw, talk, and take video. Essentially it's extra storage for our brains. We never have to forget another thing because we can dump it right out of our brains and into a searchable, ready to save, database that is accessed with the touch of a button. 

Social Media and LMS Integration 

Most schools have some kind of learning management system, or LMS. This is a place where students often participate in class discussions, especially for online learning. Groups on social media managed by the college can provide more opportunities for busy students to get involved with the school. Which seems more likely- A student responding to a post on social media, or a student expressing physical interest in something unprovoked? The two can work together! Social media integration can help engage students in real life and increase communication between students, professors, and even administrators.

Use Modern Technology to Your Advantage 

You don't have to be content to watch the zombie faces of your students as they shuffle around campus appearing chained to their mobile devices. Get involved in the vast universe that's happening inside those phones and learn to use these devices to communicate better, smarter, and more effectively. 

For information on how to best draw in potential students and grow your university's brand, contact us here at Furman Roth Advertising. We're happy to help!