Yes, we’re perfectly aware of the irony of writing about the efficacy of email marketing via a marketing email. But, that aside, here are 5 ways you can improve your email blasts:
1. Subject Lines Are Everything
An old rule, yet one that still holds fast and true. And if you’re reading this, chances are it worked.
2. Keep It Hyper-Niche
Even though you’re sending this email to a lot of recipients, it’s important to make sure you’re covering something that hasn’t been covered ad nauseam. So make it specific. Make it unique. And make it quick before it becomes irrelevant.
3. Keep It Short
“When browsing the web, the average adult has a shorter attention span than a goldfish.” –Statistic Brain
Attention spans are getting shorter. And if you don’t hook someone into your content within the first few seconds, you’re toast. So don’t write dauntingly long-winded pieces that require your audience to work. You’re supposed to be giving something to them… so make it easy.
4. Use Visuals
Any visuals. Gifs, memes, video clips, icons or plain old pictures are what draws the eye and gets attention. Treat an email blast as if it were a children’s book. If you would not read it in a jam, then no one will, even Sam-I-Am.
5. Make it Mobile Friendly
According to the latest US Consumer Device Preference Report from MovableInk, 66% of emails are opened on a mobile device. And that number is only going to go up. So it’s important to not only make sure the email is formatted properly for mobile, but also if there are any external links (to a blog or a website), make sure that those are mobile-friendly as well.
6. Be Persistent
Even if you follow all of these tips, chances are approximately 80% of recipients won’t open your email anyway (and that’s on a good day). The idea is to continually provide valuable content to the people you’re trying to reach. Think of it like free samples at the mall, once people know what the Bourbon Chicken tastes like, they’ll be back for more… that is, if it’s good.