The Rationale:

Sarah Lawrence College offers students an exceptional and unique educational experience. Their programs emphasize Creative and Performing Arts including Theater, Dance, Design, and Teaching. Their target audience is made up of highly segmented collections of learners. Furman Roth was tasked with telling their story in a :15 and :30 second video and digital Banner ads.

The campaign captures the culture of artistry and passion that Sarah Lawrence is known for.