Fashion Institute of Technology
”You Belong”
218k+
Website Clicks
10M+
Impressions
$40K+
Revenue directly attributable to our campaigns
The Story:
College applicants want to be part of a school that aligns with their values and ambitions. This campaign celebrates them—the dreamers, the trendsetters, the boundary-breakers—those who defy convention and define creativity.
Our “You Belong” campaign showcases FIT as a community of individuals who come together to pursue their passions and make a difference in the world.
The Outcome:
Within just a short timeframe, Furman Roth developed audience profiles to improve targeting, strategically selected media channels to best reach and appeal to the different, wide-ranging audience segments, and implemented enhanced conversion tracking to more efficiently optimize campaigns, delivering not just increased volume in KPIs, but reported improvements in the caliber of candidates for specialized Graduate programs (compared with campaigns run prior to Furman Roth engagement).
The Results:
The Process:
We began by developing a fresh creative concept that could unify and elevate FIT’s diverse offerings. Our strategy supported recruitment for key programs across the school, including undergraduate (on-campus and online), specialized graduate, professional studies (credit and non-credit), and pre-college programs for middle and high school students.
In addition to enrollment-focused efforts, we extended our approach to promote exhibitions at the Museum at FIT—ensuring cohesive messaging and impactful outreach across every audience segment.
