The Story:

College applicants want to be part of a school that aligns with their values and ambitions. This campaign celebrates them—the dreamers, the trendsetters, the boundary-breakers—those who defy convention and define creativity.

Our “You Belong” campaign showcases FIT as a community of individuals who come together to pursue their passions and make a difference in the world.

The Process:

We began by developing a fresh creative concept that could unify and elevate FIT’s diverse offerings. Our strategy supported recruitment for key programs across the school, including undergraduate (on-campus and online), specialized graduate, professional studies (credit and non-credit), and pre-college programs for middle and high school students.

In addition to enrollment-focused efforts, we extended our approach to promote exhibitions at the Museum at FIT—ensuring cohesive messaging and impactful outreach across every audience segment.