The Rationale:

Having worked with the Warrington College of Business for several years, Furman Roth was accustomed to driving strong KPIs across multiple business programs. Leveraging key learnings and the latest technology, we have been able to sharpen our toolkit and deliver strong Year over Year growth.

Furman Roth leaned into the latest in AI-powered media channels (such as Demand Gen and Performance Max) and targeting tactics (such as predictive audiences) to push campaigns for performance improvement. These shifts allowed our campaigns to optimize quickly and pivot in real time to drive strong activity at different stages of the funnel.

The Outcome:

By eliminating wasted impressions and allowing machine learning algorithms to optimize our digital campaigns in real time, we were able to streamline our campaigns, significantly improving our cost efficiency and conversion volume, with fewer overall impressions.

Leveraging a multi channel media mix helped achieve multiple touchpoints with our target segments and drove strong awareness, engagement, and conversions for these programs, with an exceptionally efficient cost per conversion.