Marykate Byrne

With over 10 years of experience, Marykate has a deep in-depth understanding of performance media and marketing, including display, paid social, video, and search engine advertising – and how to best leverage each channel. In her capacity as Media Director, Marykate leads the strategic planning, buying, and optimization of multichannel advertising campaigns that drive conversions and long-term growth. She partners closely with clients across Higher Education to develop cohesive media strategies, uncover performance insights, and deliver clear, results focused reporting.

Marykate is a hands-on media leader known who builds integrated marketing strategies that connect with measurable business growth, who enjoys solving complex marketing challenges by turning data into actionable strategies. Her extensive relationships keep her in the pipeline for the newest trends and opportunities, particularly in the digital media arena. She consistently shares these new and advantageous opportunities with her clients, providing them with the most efficient and exciting solutions.

Prior to joining Furman Roth, Marykate held leadership roles at VML and Horizon Media that helped spark her passion for innovate media strategy. Outside of the office, Marykate enjoys painting, listening to science fiction and fantasy audiobooks, and has never met a dog she did not want to pet.