Jen Valera

Jen brings more than a decade of higher education marketing and leadership, combining a client-side perspective with deep expertise in performance media. She has successfully driven campaigns that build awareness, engagement, enrollment, and retention across both traditional and digital channels for major universities.

Before joining Furman Roth, Jen served as Marketing Manager at Rutgers University and more recently as Marketing Director at Montclair State University, where she paired data with creativity to connect with audiences ranging from pre-college students to lifelong learners.

When she’s not deep in campaign strategy, you’ll find Jen cheering on her kids at the baseball field or golf course, making things with her hands, planning her next trip, or spoiling her two Yorkies.