The Rationale:

After years of declines in leads, applications and enrollments, FSCJ engaged Furman Roth to help with marketing to their targeted mix of traditional and non-traditional undergraduate prospective students.

Leveraging sophisticated targeting tactics, including addressable geofencing, Furman Roth was able to implement an omni-channel, cross-device digital media campaign that included Search Engine Marketing, CTV/OTT, Digital Display, and Social Media.

The Outcome:

Furman Roth implemented in-depth, down-funnel targeting for FSCJ, which allowed us to understand which media channels were driving tangible results, not just in leads but in application completions.

Down-Funnel conversion tracking allowed Furman Roth’s digital strategists to optimize for meaningful conversion actions that moved the needle on recruitment. FSCJ has seen year-over- year increases in applications and enrollments for 4 consecutive semesters, since working with Furman Roth.

The Results: