Cecily Macconchie

As Chief Marketing Officer at Furman Roth Advertising, Cecily Macconchie brings 15 years of experience in Higher Education marketing on both the client and agency sides. A former AVP of Marketing for Berkeley College, Cecily has a proven track record of driving brand growth, developing and managing integrated marketing programs, and leading student recruitment initiatives for colleges and universities.

Cecily is passionate about connecting strategy to results. From brand positioning and creative development to media planning, SEO, and performance analytics, she is deeply skilled in every aspect of modern marketing. She oversees media selection, budget allocation, KPI development, and campaign timing, ensuring every initiative runs efficiently and achieves its objectives. Her client-focused, results-driven mindset makes her a trusted partner and an engine of innovation for the agency’s clients.

Outside of work, Cecily loves exploring new restaurants, getting outdoors for runs or hikes, and binge-watching her latest Netflix obsession.