When Windham Mountain resort told us they wanted to attract families and millennials to the slopes, we immediately thought - whimsical. With lots of ski mountains competing for the eyes and ears of city dwellers, we created a salient campaign, that doesn't just focus on the great benefits of Windham Mountain, but also tantalizes with a fresh and modern illustrated approach. By combining out-of-home, digital, social and radio, we created a branding campaign that immediately conjured ideas of big air, hot cocoa and fresh powder. Because spending the icy months at Windham Mountain Resort simply is "A Better Way to Winter."
Furman Roth has been a pioneer of integrated advertising services since our inception. Our first claim to fame – the famous and now iconic Krazy Glue “Hanging Man” – put us on the map. Since then, we’ve gone on to become major players in the ad industry and we’ve been creating success stories and growth for our clients.