Raising money for a forward-thinking research institution requires a innovative strategic approach. You must first figure out how to grab the audience’s attention in order to intrigue them, then discern on which channels to reach the target audience, and finally, educate the audience on how their donations will be used to further meaningful and relatable humanitarian causes. And this all needs to take place in a very crowded field of hundreds of other philanthropic organizations that are vying for the attention of the same audience.
We were able to take some of the great successes and strengths of the Weizmann Institute, from groundbreaking research on cancer and our environment, to education enrichment and solutions, and introduce them to our intended audience, while staying on brand message and making the campaign adaptable for digital and out-of-home mediums.
After carefully optimizing the campaign during its run and running detailed analysis of the results, we were happy to have been able to generate an increase in donations and a spike in website traffic, all while generating a strong buzz for the campaign and the Weizmann Institute.