Stephen Friedman

Vice President &
Director of Business Innovation




Steve develops integrated marketing and promotion programs for all of our clients. His responsibility also includes new business and development. He comes to us after spending 30 years in senior management marketing, advertising and sales positions at Unilever Worldwide and Carter Wallace (now Church & Dwight). His positions included Vice President Marketing Services and Group Vice President Brand Marketing. He also spent 6 years on the media side, heading up the integrated marketing healthcare effort for Interep, the sales/marketing arm for CBS and ABC radio.

Steve is a graduate of Syracuse University and holds an MBA from The Sawyer School of Management of Suffolk University in Boston.

He bleeds Orange and roots for Syracuse Basketball, even when they constantly (except for 2003) break your heart.