On the heels of some groundbreaking research showing Horseradish as the most anti-oxidant rich and healthiest plant around, we created an integrated campaign for Gold’s that tied together radio as well as a dedicated online landing page featuring healthy recipes as well as facts about the health benefits of horseradish. The radio spots featured 2 calls to action, 1 aimed at driving sales and the other aimed at driving clicks to the site.
This campaign was extremely successful at working to both reinforce the strong branding that we’ve created for Gold’s as well as to gain a new “health-conscious” customer base.
Furman Roth has been a pioneer of integrated advertising services since our inception. Our first claim to fame – the famous and now iconic Krazy Glue “Hanging Man” – put us on the map. Since then, we’ve gone on to become major players in the ad industry and we’ve been creating success stories and growth for our clients.