Cohen’s Fashion Optical is a retail leader (over 120 stores) for fashionable eyewear at affordable prices. We created a television campaign that emphasized the fashion and lifestyle position of the brand by making the eyewear the “star”. A group of friends spending a dream day out in the Hamptons are defined by the stylish eyeglasses they wear from Cohen’s, while enjoying a relaxed, yet glamorous lifestyle. The message is clear. When it comes to eyewear……for all your fashion, value and lifestyle needs, it’s “Cohen’s. Where Else?”
Furman Roth has been a pioneer of integrated advertising services since our inception. Our first claim to fame – the famous and now iconic Krazy Glue “Hanging Man” – put us on the map. Since then, we’ve gone on to become major players in the ad industry and we’ve been creating success stories and growth for our clients.